Fear arousal, persuasion, and actual versus implied behavioral change: new perspective utilizing a real-life dental hygiene program.

نویسندگان

  • R I Evans
  • R M Rozelle
  • T M Lasater
  • T M Dembroski
  • B P Allen
چکیده

In three junior high schools, students were exposed to high fear arousal, moderate fear arousal, positive affect arousal, elaborated recommendations only, and brief recommendations only directed at improving toothbrushing behavior. Criterion measures of information, anxiety, intention to behave, self-report of behavior, and a new chemical indicator of actual toothbrushing behavior were administered precommunication, immediately postcommunication, S-days postcommunication, and 6-weeks postcommunication. Results suggest that elaborated recommendations and positive affect were most effective in changing actual behavior, but that high fear and recommendations only were the most effective in changing reported behavior. Effects of all conditions were attenuated over time.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Effect of fear-arousing communications.

IT is generally recognized that when beliefs and attitudes are modified, learning processes are involved in which motivational factors play a primary role. Symbols in mass communications can be manipulated in a variety of ways so as to arouse socially acquired motives such as need for achievement, group conformity, power-seeking, and the more emotion-laden drives arising from aggression, sympat...

متن کامل

The Role of Fear in Persuasion

Previous research on fear/threat appeals has correlated fear intensity with persuasion. However, fear might influence persuasion in at least four conceptually distinct ways: (a) the proclivity to experience fear, (b) the rise from baseline to peak, (c) peak intensity, and (d) the decline from peak to postmessage fear. A study was conducted in which 361 participants read a message that first des...

متن کامل

Fifteen years of fear arousal: research on threat appeals: 1953-1968.

Research on threat appeals has yielded conflicting findings concerning the relative effectiveness of high threat versus low threat in persuasion. Studies reviewed here have investigated the effects on persuasion of variables in each of five areas: (a) the nature of the recommendations, (6) personality characteristics of the recipients, (c) source credibility, (d) learning of the message content...

متن کامل

Periodontal Status and Quality of Life: Impact of Fear of Pain and Dental Fear

Background. Oral health-related quality of life (OHRQoL) is impacted by periodontal disease and orofacial pain. There is a limited research examining the impact of avoidance of care or physiological arousal related to the fear of pain response on periodontal-related OHRQoL. Methods. Data are from the Center for Oral Health Research in Appalachia family-based study focusing on 1,339 adults. Meas...

متن کامل

Development of a hypothetical baccalaureate program in dental hygiene emphasizing the community.

The task of developing a curriculum model for baccalaureate education in community dental hygiene proved to be an assignment far more difficult than first anticipated. Hopefully, the product which resulted from those efforts will stimulate discussion here that is, after all, its primary purpose. The curriculum model proposed is essentially a dental hygiene “major” and a minor within another aca...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:
  • Journal of personality and social psychology

دوره 16 2  شماره 

صفحات  -

تاریخ انتشار 1970